Over a third of British people are unaware of local charities in their area with no knowledge of the work that they do, according to research by TSB Bank.
The survey of 1,000 adults revealed that although half feel that local charities play an important role in their community, just one in 10 are able to name two or more local charities.
Although nearly three quarters (73%) have donated to a national or international charity, 20% of people said they only found out about local charities when family or friends needed support.
The research was carried out as part of TSB’s Local Charity Partnerships drive, in which TSB branches and offices across the UK advertised locally for customers, partners and members of the public to nominate charities and social enterprises to benefit from regular fundraising activities.
A spokesman for TSB said the research shows “just how difficult it can be for small charities to get the support they need”.