Raise more for your cause using TheGivingMachine

Raise more for your cause using TheGivingMachine

Are you one of the many of millions of people who shop online? Did you know that this simple act can generate free donations for your cause? East Herts YMCA have raised over £1,967 thanks to their supporters, signing up as Givers, and shopping at any of over 1,500 of their favourite online retailers via TheGivingMachine.

TheGivingMachine is a not-for-profit charity (No. 1159320) where, using affiliate marketing programmes, their website converts commission that the simple act of shopping online generates into a free cash donation – this they then send to charities, schools and other social organisations– in the UK and abroad that you, the shopper, choose. Having generated almost £1m in free donations so far, TheGivingMachine was the first not-for-profit online shopping website to enable people to give to a variety of charitable and social organisations across the country, for free.
Having recently joined TheGivingMachine in December, Active East Herts member Bishop’s Stortford Canoe Club are delighted to have raised £103+ in free donations in 3 months. Since joining, St. Joseph’s Catholic Primary School having raised over £4,000! This is just part of the £25,420 raised in free donations via TheGivingMachine for the Bishop’s Stortford area alone.

But TheGivingMachine is not just about fundraising. It is an engine to enable giving, connecting companies with customers and good causes to work together. TheGivingMachine’s model enables individuals to unlock regular funds through a small change in their behaviour and by building giving into their normal everyday routines when they shop online. Companies contribute towards their social objectives as part of their every day business. Everyone wins.

What is TheGivingMachine?

Every year, online shops pay hundreds of millions of pounds in sales commissions to other websites for referrals. People search for a product or service on the internet, or maybe visit a comparison website, click on a link and then make a purchase. In many cases, they generate a sales commission for somebody else – but in the case of TheGivingMachine, it converts those commissions into free donations for causes chosen by the shopper. And being a charity means that they can give 50% more away than commercial alternatives as they do not have shareholders to reward.
The shopper can choose to support up to four causes at a time, with a percentage split of the money distributed to each one. Any UK cause whose primary purpose is for public benefit can sign up to TheGivingMachine, where regular amounts build up to generate large amounts over a period of time.

TheGivingMachine is simple to join and is free, simply visit


New fundraising techniques for charities

For the 8,180+ schools, clubs and charities that participate, shopping platforms like TheGivingMachine have opened new and regular forms of funding, as Cystic Fibrosis Trust has experienced. “We rely on philanthropy to continue our mission which ensures that everyone with cystic fibrosis has access to the best care and treatment possible,” says Carol Hunt, South East Fundraising Manager. “Platforms like these are an easy and regular fundraising channel that is incomparable to other fundraising methods in terms of time intensity and cost. So far TheGivingMachine has generated over £4,000 for us – an amazing sum of money, particularly considering the money costs our supporters nothing to create.”
Richard Morris, CEO of TheGivingMachine wants giving to be possible for everyone. “Up until now, giving to charity has often depended on whether you can afford it”, says Richard. “By taking away this financial barrier, giving becomes a positive behaviour choice rather than a financial or guilt-based choice. More giving benefits us all – companies, customers and communities together.”
To find out more about TheGivingMachine, click here.


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